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NTDTV: A new independent voice for the Chinese community
While many overseas Chinese are concerned with Beijing's increasing influence on the Chinese language press in North America and elsewhere, several groups of overseas Chinese professionals and scholars have decided to establish some independent press to serve the overseas Chinese community. Among these new media outlets, the Epoch Times Group has emerged as the major free Chinese language newspaper worldwide and provides a news website with a global network. In similar fashion, The New Tang Dynasty TV Group has provided refreshing programs through its satellite and cable services. New Tang Dynasty Television (NTD) is the first American non-profit media organization to specifically target the Chinese market in the United States. The organization started as an informal association of media, television programmers, and education professionals that recognized the need for programming aimed at the rapidly growing population of Chinese immigrants and Chinese-Americans.
It is estimated that the American-Chinese community is over 2.4 million, making it the largest Asian ethnic group in the United States. It became apparent to NTD that the Chinese people who live in America have great difficulties integrating into American culture. The major reason is that most Chinese people living in America watch solely Chinese-speaking TV programs and read Chinese newspapers. More than eighty percent of the Chinese who live in America speak Chinese in their homes and almost one-third of this group speaks English poorly or not at all.
NTD's main objective is to produce and broadcast a variety of quality programs covering education, business/finance news, current events, health, entertainment, and cultural programs to facilitate and foster a greater understanding between the American-Chinese community and the American public. NTD will also serve as a vehicle for advertisers to reach the fastest-growing consumer market in the United States.
NTD is uniquely positioned to produce all of its programming here in America, an important factor for those Chinese viewers currently limited to viewing shows originating in Mainland China. Much of the 24 hours/7 days a week line up is original programming not being produced anywhere else. NTD has a highly qualified staff of individuals coming from various professions and backgrounds that are dedicated to making NTD a success. In addition, NTD owns and operates its own broadcast facility.
The NTD Network will reach the twelve major metropolitan areas across the United State's most concentrated ethnic Chinese population. Phase One targets the metro New York area, where, based on the 1999-2000 census we expect to reach half a million ethnic Chinese. Directly following the implementation of Phase One, Phase Two will expand to reach viewers in Los Angeles, San Francisco, and Chicago. The remaining eight areas will be phased in within the not too distant future.
The station intends to reach the twelve major U.S. metropolitan areas where the ethnic Chinese population, particularly the more recent immigrant population, is most concentrated. We expect to reach the more than half a million Chinese people in the greater New York area, followed by Los Angeles, San Francisco, Chicago, and wherever else we are needed.
NTDTV provides a professional, cutting-edge, and compelling alternative to the current Chinese TV media in the United States, most of which originates in Mainland China. NTD TV will offer a comprehensive, unique, and cutting-edge 24-hour line-up for the whole family, including business and financial programs, children's shows, dramas, classic TV series, old American movies (w/subtitles), cooking, talk shows, fitness and health, travel, and documentaries.
To better serve the rapidly growing population of recent Chinese immigrants, our educational programs will be far-reaching, ranging from U.S. history and learning English to the U.S. legal system and American traditions, holidays, and customs, from personal finances to naturalization. These programs will ultimately enable viewers to take part in the democratic process more fully and better understand its rewards.
NTD also produces up to five hours of the latest-breaking international, domestic, and local news every day of the week. As a non-profit corporation, our news broadcasting will adhere to the highest journalistic standards, reporting in an open, accurate, and balanced manner.
Business, Finance, and Politics
The target audience will choose NTD because we understand their needs. Many Chinese in America, even those who are bilingual, still prefer information and entertainment in their own language.
Certain factors make assimilation particularly difficult for the ethnic Chinese population:
For further information, visit the NTD website: www.ntdtv.com
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