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Video on mobile phones sells

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The new trendsetter on the Korean mobile market is video on demand (VOD). Thanks to high-speed data transfer, mobile users can now download files and play streaming videos on their cell phones. Well, they can if they are willing to pay US$630 (the equivalent of W750,000) for the technology and US$2 per minute of video data transfer. In spite of the high costs, industry insiders estimate that some 100,000 mobile sets will sell by year’s end, and next year’s demand will top one million. Next year, the R & D of mobile sets is expected to include live video feed and camcorder features. What’s next?

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